Please read these Terms of Service carefully before using our website or engaging Pure Signal Company for consulting services. By accessing our website or entering into a service agreement with us, you agree to be bound by these terms.
1. About Pure Signal Company
Pure Signal Company ("Pure Signal," "we," "us," or "our") is a professional consulting firm providing product strategy, technology development management, go-to-market execution, and AI transformation services. Our website is located at puresignal.company.
2. Acceptance of Terms
By visiting our website, contacting us, or engaging our services, you agree to these Terms of Service and our Privacy Policy. If you do not agree, please do not use our website or services.
These terms apply to all visitors, clients, and others who access or use our website or services. Individual client engagements are also governed by a separate Statement of Work or Service Agreement, which takes precedence over these terms where there is a conflict.
3. Services
Scope of consulting services
Pure Signal provides advisory and execution services in the areas of product strategy, technology delivery management, go-to-market planning, and AI/GenAI enablement. The specific scope, deliverables, timeline, and fees for each engagement are set out in a written Statement of Work or Service Agreement signed by both parties.
No guarantee of outcomes
While we commit to applying our full expertise and effort to every engagement, consulting outcomes depend on many factors outside our control—including client decisions, market conditions, and third-party performance. We do not guarantee specific business results, revenue targets, or market outcomes.
Professional services disclaimer
Our consulting services constitute business and operational advice only. Nothing we provide—whether in deliverables, presentations, or verbal discussions—constitutes legal, financial, investment, regulatory, or tax advice. Clients should seek independent qualified counsel for such matters. Pure Signal accepts no liability for decisions made in reliance on our advice in those domains.
Out-of-scope work
Any work requested beyond the agreed scope of an engagement must be documented in a written change order or amendment signed by both parties before work commences. Pure Signal is not obligated to perform out-of-scope work and will not be bound by verbal or informal scope extensions.
Client responsibilities
For our services to be effective, clients agree to:
- Provide timely access to information, stakeholders, and systems necessary for the engagement
- Designate an internal point of contact with appropriate authority to make decisions
- Review and provide feedback on deliverables within agreed timeframes
- Ensure that any information shared with Pure Signal is accurate, complete, and lawfully held to the best of your knowledge
Any delay or failure by the client to fulfil the above responsibilities that causes Pure Signal to miss deadlines, incur additional effort, or be unable to perform shall: (a) not constitute a breach by Pure Signal; (b) entitle Pure Signal to an equitable extension of the engagement timeline; and (c) entitle Pure Signal to invoice for any additional time or costs incurred as a result of the delay, charged at the applicable engagement rate.
4. Website Use
Permitted use
You may access and use our website for lawful purposes to learn about our services and contact us. You agree not to:
- Use the website in any way that violates applicable laws or regulations
- Attempt to gain unauthorized access to any part of the website or its underlying systems
- Transmit spam, malware, or any malicious or harmful content
- Scrape, copy, or republish website content without prior written consent
- Impersonate Pure Signal or any of our team members
Website availability
We do not guarantee that our website will be available at all times, error-free, or free from interruptions. We reserve the right to modify, suspend, or discontinue the website at any time without notice.
5. Intellectual Property
Our content
All content on our website—including text, graphics, logos, and design—is owned by or licensed to Pure Signal Company and protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without our prior written consent.
Client deliverables
Intellectual property rights for deliverables produced during client engagements are governed by the applicable Statement of Work or Service Agreement. Unless otherwise agreed in writing, all rights in deliverables — including copyright, ownership, and licence to use — transfer to the client only upon receipt of full payment of all outstanding fees. Until such payment is made in full, Pure Signal retains all rights in the deliverables and the client has no right to use, reproduce, or distribute them. Pure Signal shall have no obligation to hand over source files, documentation, or other work product until all invoices are settled.
Pre-existing materials
Pure Signal retains all rights, title, and interest in methodologies, frameworks, tools, templates, processes, and know-how developed independently of or prior to any specific engagement ("Background IP"). Any Background IP incorporated into deliverables is licensed — not assigned — to the client on a non-exclusive, non-transferable basis solely for the client's internal business use, subject to full payment. We may use anonymized and aggregated engagement learnings to improve our services, provided no confidential client information is disclosed.
Client-provided materials
The client represents and warrants that any materials, data, or content provided to Pure Signal for use in an engagement are owned by the client or that the client has full authority to permit their use. The client shall indemnify Pure Signal against any claims arising from Pure Signal's use of client-provided materials in accordance with the client's instructions.
6. Confidentiality
Both parties agree to keep confidential any non-public information received from the other party in connection with an engagement. This obligation does not apply to information that: (a) is or becomes publicly available through no breach of this agreement; (b) was already known to the receiving party prior to disclosure; (c) is independently developed by the receiving party without reference to the confidential information; or (d) is required to be disclosed by law, regulation, or court order, provided the disclosing party is given prompt written notice where legally permissible.
Where an engagement involves the processing of personal data on behalf of a client, the parties shall enter into a separate Data Processing Agreement as required by applicable data protection law. Specific confidentiality obligations for client engagements are set out in the applicable Service Agreement or Non-Disclosure Agreement. This obligation survives termination of the engagement.
7. Non-Solicitation
During the term of any engagement and for a period of twelve (12) months following its conclusion, each party agrees not to directly solicit, recruit, or hire any employee, contractor, or consultant of the other party who was involved in the engagement, without the prior written consent of the other party. This clause does not prohibit either party from making general employment advertisements or responding to approaches made independently by such individuals.
8. Fees and Payment
Fees for consulting services are set out in individual Statements of Work. General payment terms:
- Invoices are due within the timeframe specified in the applicable agreement, unless otherwise agreed in writing
- Where no interest rate is specified in a Service Agreement, late payments will accrue interest at 1.5% per month (or the maximum rate permitted by applicable law, whichever is lower) from the due date until paid in full
- We reserve the right to suspend services — without liability to the client — if any invoice remains unpaid for more than 7 days after its due date, until payment is received in full
- Pure Signal reserves the right to withhold delivery of any work product, reports, or source materials pending full payment of all outstanding invoices
- In the event of non-payment, Pure Signal reserves the right to recover all reasonable costs of collection, including legal fees, court costs, and debt collection agency fees
- All fees are exclusive of applicable taxes, duties, and levies unless otherwise stated; these are the client's sole responsibility
- Retainer fees and deposits are non-refundable once work has commenced, except where Pure Signal terminates the engagement for convenience
9. Limitation of Liability
To the maximum extent permitted by applicable law, Pure Signal Company shall not be liable for:
- Indirect, incidental, special, consequential, or punitive damages of any kind
- Loss of profits, revenue, data, goodwill, or business opportunities
- Any failure to achieve a specific business result, target, or outcome
- Damages arising from reliance on information provided on our website or in marketing materials
- Third-party actions, services, or products referenced or used in connection with our services
- Delays or non-performance caused in whole or in part by the client's failure to meet its responsibilities under Section 3
- Any losses arising from the client's use of deliverables beyond the scope for which they were created
Our total aggregate liability for any and all claims arising under or in connection with these terms or any service engagement — regardless of the form or nature of the claim — shall not exceed the total fees paid by you to Pure Signal in the three (3) months immediately preceding the event giving rise to the claim. This cap applies even if Pure Signal has been advised of the possibility of such damages. Some jurisdictions do not allow certain exclusions or caps on liability; in such cases, Pure Signal's liability is limited to the minimum extent required by law.
10. Indemnification
You agree to indemnify and hold harmless Pure Signal Company, its directors, employees, and agents from any claims, losses, damages, or costs (including legal fees) arising from: (a) your use of our website in violation of these terms; (b) your breach of any representation, warranty, or obligation in a Service Agreement; or (c) your infringement of any third-party rights.
11. Termination
Either party may terminate a consulting engagement in accordance with the terms set out in the applicable Service Agreement. We reserve the right to terminate website access immediately and without notice if we believe you are in breach of these Terms of Service.
Upon termination of an engagement for any reason:
- All fees for work performed up to the termination date, including any applicable early termination or kill fee as specified in the Service Agreement, become immediately due and payable
- Pure Signal shall have no obligation to deliver work product or transfer intellectual property until all outstanding fees are paid in full
- Any retainer or deposit payments already made are non-refundable to the extent they cover work already performed or costs already incurred
- The client shall promptly return or destroy any Pure Signal Background IP, confidential materials, or proprietary frameworks provided during the engagement
Upon termination, provisions that by their nature should survive — including confidentiality, intellectual property, non-solicitation, fees and payment, limitation of liability, and indemnification — will continue to apply indefinitely or for the periods specified in those sections.
12. Force Majeure
Neither party shall be liable for any delay or failure to perform its obligations under these terms or any Service Agreement to the extent such delay or failure is caused by circumstances beyond that party's reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, civil unrest, government action, power failures, or failures of third-party infrastructure or services. The affected party shall notify the other as soon as reasonably practicable and shall use reasonable efforts to resume performance.
13. Assignment
Neither party may assign, transfer, or subcontract any rights or obligations under these terms or any Service Agreement without the prior written consent of the other party, which shall not be unreasonably withheld. Notwithstanding the foregoing, Pure Signal may assign these terms to a successor entity in connection with a merger, acquisition, or sale of substantially all of its assets, provided the successor entity assumes all obligations hereunder.
14. Third-Party Links and Services
Our website may contain links to third-party websites or references to third-party services. These are provided for convenience only. Pure Signal does not endorse and is not responsible for the content, privacy practices, or terms of any third-party website or service. Your use of third-party services is at your own risk.
15. Disclaimer of Warranties
Our website and the information it contains are provided "as is" without any warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the website is free of errors or that defects will be corrected.
16. Client Representations and Warranties
By engaging Pure Signal's services, the client represents and warrants that:
- It has full authority to enter into the engagement and be bound by these terms and the applicable Service Agreement
- The engagement and client's use of deliverables will not violate any applicable law, regulation, or third-party rights
- All information and materials provided to Pure Signal are accurate, complete, and the client has the right to disclose and use them for the purposes of the engagement
- It will not use Pure Signal's deliverables, advice, or involvement in any activity that is unlawful, deceptive, or harmful to third parties
Any breach of the above representations may, at Pure Signal's discretion, result in immediate suspension or termination of the engagement, with all fees for work performed becoming immediately due.
17. Governing Law and Dispute Resolution
These Terms of Service are governed by the laws of Singapore, without regard to its conflict of laws principles. Any dispute, controversy, or claim arising out of or in connection with these terms or any engagement shall be resolved as follows:
- Negotiation — the parties shall attempt in good faith to resolve the dispute through direct negotiation within 14 days of written notice of the dispute
- Mediation — if negotiation fails, either party may refer the matter to mediation administered by the Singapore Mediation Centre, which shall be completed within 60 days unless otherwise agreed
- Litigation — if mediation is unsuccessful, disputes shall be submitted to the exclusive jurisdiction of the courts of Singapore, and both parties irrevocably consent to that jurisdiction
Nothing in this clause prevents Pure Signal from seeking urgent injunctive or other equitable relief to protect its intellectual property, confidential information, or to recover unpaid fees.
18. Changes to These Terms
We may update these Terms of Service from time to time. We will post the revised terms on this page with an updated effective date. Your continued use of our website or services after the effective date constitutes acceptance of the revised terms. We encourage you to review these terms periodically.
19. Severability and Waiver
If any provision of these terms is found to be unenforceable, the remaining provisions will continue in full force and effect. Our failure to enforce any right or provision of these terms will not be considered a waiver of those rights.
20. Entire Agreement
These Terms of Service, together with our Privacy Policy and any applicable Service Agreement, constitute the entire agreement between you and Pure Signal Company regarding your use of our website and services, and supersede any prior agreements on those subjects.
21. Contact Us
If you have questions about these Terms of Service, please contact us:
- Email: manish.gupta@puresignal.company
- Website: puresignal.company